For more than three decades, Pattie Lovett-Reid has been helping Canadians make sense of their money. From starting as a bank teller to becoming Senior Vice President at TD Waterhouse Canada Inc. and later Chief Financial Commentator for CTV News, she has earned the trust of audiences across the country by making complex financial issues relatable, practical, and empowering.
Over the course of her career, Pattie discovered something unexpected: while money is essential, it was never the destination. It is the foundation. A strong financial foundation gives people choices, confidence, resilience, and the freedom to build a life that reflects what matters most. That realization inspired Life Makes Cents, Pattie’s writing platform, where she explores the connection between financial well-being and living a meaningful life.
Pattie served as Chief Financial Commentator for CTV News, where she helped Canadians make sense of their money with relatable, expert advice. Today, she continues that work as Chief Financial Commentator at HomeEquity Bank. She has also shared financial insights on her YouTube series, “Take Charge Now”, and appears regularly on CTV’s Your Morning, helping Canadians make informed, confident financial choices.
A Certified Financial Planner and the bestselling co-author of several books, Pattie has been recognized with numerous prestigious honours, including the Donald J. Johnston Award and the Financial Planning Canada Fellow of Distinction, which celebrated her lasting impact on financial literacy across the country. Pattie also an ambassador for Women’s Brain Health, a cause close to her heart.
