The Spotlight Agency connects celebrity talent with opportunities worldwide. We represent renowned talent from the worlds of entertainment, sports, food, décor, and more, and unite them with brand partnerships — including digital and creator content — as well as with television, streaming, radio, podcasts, and publishing work.
There are many celebrity talent agencies in the world — so why work with The Spotlight Agency?
We’ve worked tirelessly to find the best celebrity talent to meet our clients’ needs. From renowned astronauts and celebrity chefs, to television personalities and celebrated athletes, we curate a mix of talent who offer an array of partnership options, including endorsement and spokesperson roles, digital content, social media activations, event appearances, hosting roles, and more. The Spotlight Agency’s diverse talent roster caters to a broad audience and ensures that we are able to authentically connect the right celebrity talent with the right brand, or other opportunity in television, streaming, radio, podcasting, or publishing.
We believe that the key to our success is the authentic connections at the centre of all the partnerships we facilitate, which feature talent who prioritize authenticity in their interactions; build enduring relationships with their audience; and whose work leaves a lasting impact. All of the talent we represent collaborate on genuine endorsements, and inspire and mobilize audiences towards positive action. Many also advocate for incredible causes both within their partnerships and outside of them.
Our celebrities are public figures who have prioritized and strengthened their personal brands by engaging with their fans and followers in-person and online, whether at events or in their social media content. These authentic connections between our talent and their fans create a sense of community, belonging, and understanding that can not only capture attention, but foster trust. That trust then becomes a foundation for loyalty and long-term engagement from their audiences.
The Spotlight Agency is a celebrity talent agency with our own, curated roster, but we also have access to an additional roster of hundreds of incredible experts represented by our sister company, Speakers Spotlight, one of the world’s largest speakers’ bureaus.
Whether it’s a leadership and teamwork expert, an astronaut, an economist, a futurist, a television personality, or even an Olympian, between our two agencies, we have access to just the person you’re looking for.
We also book talent off-roster through collaborations with other talent agencies all over the world — just let us know what you need, and we’ll make it happen!
Explore what’s new for our talent!
Award-Winning Journalist | Former Minister for Women and Gender Equality and Youth
Award-Winning Broadcaster | Toronto Raptors Game Analyst | TSN’s Basketball Insider
Renowned Personal Finance Expert and Financial Commentator
Television Personality | Entrepreneur
Star & Executive Producer, Murdoch Mysteries
Entrepreneur | “Dragon”, CBC’s Dragons’ Den
Television Personality | Tech Expert
Netflix’s Drink Masters │ Founder, BarChef
Television Personality | Comedian
Award-Winning Television Personality
Television Personality | Content Creator
Media Personality | Style Expert
Media Personality
Television Personality
Get a taste of our culinary talent, ranging from Michelin-starred chefs, to mixologists, bakers and foodies!
Culinary Master | Host, Bake with Anna Olson
Celebrity Chef | Hit Television Host | Bestselling Author
Television and Radio Personality
Netflix’s Drink Masters │ Founder, BarChef
Celebrity Chef | Co-Founder, Alchemy Grills
Michelin-Starred Chef | Founder, Alo Food Group
Michelin-Starred Chef | Restaurateur
Celebrity Chef | Restaurateur
We represent talent who inspire and guide others on their journey to optimal physical and mental health.
Media Personality
Author | Physician | Advocate for Diversity & Inclusion
Award-Winning Psychiatrist | Parenting Expert
Celebrated Comedian | Mental Health Advocate
Media Personality | Style Expert
Who does The Spotlight Agency represent? As a commercial talent agency, we proudly represent a diverse roster of celebrities, from award-winning television and streaming personalities, musicians, influencers, designers, and Michelin-starred chefs, to athletes, Olympians, astronauts, and business leaders.
We’re an agency on a mission to help our clients and talent connect authentically, align their goals and values, and build their brands to create campaigns with positive impact.
Our talent create excitement and interest for our client’s campaigns, whether through hosting an event, or appearing in a television commercial, creating social media posts, or something entirely different.
We’re proud to constantly work with many of the most influential celebrity talent on incredible projects. Our unique list of world-class clients ranges from Audi, Johnson+Johnson, Mars, Bayer, Panasonic, TD Bank, VISA, Mastercard, and Google, to name just a few.
Whether you’re planning a multifaceted brand campaign on television or radio, or in print, or a digital campaign encompassing video and social media content, The Spotlight Agency has the perfect talent for any project.
We are proud to pair our talent with top tier organizations from a variety of industries.
Contact us
Booking talent is the most important step when looking for a brand partner for a campaign or when planning an event. Below, we’ve gathered a few questions that clients have asked us over the years — we hope our answers will help you to better understand the services we provide and bring clarity to your decision-making process. Contact us to learn more.
It’s easy! If you have a specific celebrity or influencer in mind – or even if you don’t – just send us a message via our contact us page, and we’ll get back to you promptly. We will listen to your needs and share our extensive expertise to provide you with the most authentic, customized celebrity options based on your needs and budget considerations. We’ll be with you every step of the way — we don’t just negotiate contracts, we are part of the project from start to finish to ensure it’s a success.
Leave it to us – no one knows our talent the way we do! We always aim for the best fit and the most authentic connections between our talent and clients, leading to nothing but the best results. This being said, if you have your heart set on a specific celebrity talent, let us know when you contact us!
There are many reasons to partner with a celebrity or an influencer! Internationally and nationally recognized celebrities can immediately shine a bright light on your campaigns and events. When authentic connections are made between a high-profile celebrity and a brand, the trust the celebrity has built with their audience follows with them into the partnership, leading to a higher desire from the public to engage with your company, product, or event, taking your activations from ordinary, to extraordinary.
Most celebrity talent choose to have agencies represent them rather than working directly with clients themselves, as they often do not have the time or the resources to do so, given their busy careers and schedules. The Spotlight Agency knows the “ins and outs” of each of the talent we represent, which helps us to help you refine your search, and takes the guesswork out of which of our talent is best suited for your event or activation, and we’ll ensure your booking goes smoothly from beginning to end!
Our close relationships within the industry provide us with talent insights beyond our roster, and we are happy to review off-roster requests. Contact us and we will respond to you promptly.
That depends on your exact needs – every event, brand campaign, or project is unique, and we treat them as such! Some things that are considered when it comes to talent fees include the talent’s profile, the scope of services, exclusivity, and the term of the engagement.
Rather than offer rate cards, we prefer to look at each project individually and assess your particular needs on a case by case basis. We want to make sure we’re offering you the talent that will best suit your campaign or event, satisfying your needs and being as efficient as possible with your budget.