In 2021, Amber was named one of Bay Street Bull’s “Women of the Year” for her exceptional leadership in the technology sector. She has also been named one of “30 inspirational women making a difference in tech” by DMZ. Amber began her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and director of marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Today, Amber is the president of AmberMac Media, Inc., an award-winning content development agency.

Amber has also hosted and co-hosted a variety of television and radio shows and several podcasts. These have included The Feed on SiriusXM, The AI Effect, Marketing Disrupted, This is Mining, and The AmberMac Show, which has led to more than five recent national podcast awards, including Best Technology Series and the Best Innovative Media award.

Amber is the co-author of the Amazon bestseller, Outsmarting Your Kids Online, and the author of the national bestselling business book, Power Friending. She is also a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CBC, Global News, CTV, The Marilyn Denis Show, and SiriusXM.

Family and community-oriented, Amber is the proud mom to young son Conner.