Campaign Round-Up: Summer 2026
It’s a busy time at The Spotlight Agency, but it’s also one of our favourite times of the year. The sun is out, the weather is warm, and we get to take a look back at some of our most exciting campaigns! We’ve put together a quick video to catch you up, and we’ve provided more information about each and every campaign below.
Contact us for more information on how to hire talent for your remaining 2026 campaigns.
The Spotlight Agency’s 2026 mid-year roundup!
Jessi Cruickshank for TurboTax
We had a blast pairing Comedian Jessi Cruickshank with TurboTax for this laugh-out-loud reminder: there are other ways to commit to self-care besides face masks and $45 dollar lattes! During tax season, Jessi developed fun and relatable content for the brand, including an Instagram Reel and multiple integrations on her podcast, Phone A Friend. It was hard to pick only one of Jessi’s 2026 partnerships to feature: she has created high quality, funny content for Who Gives a Crap, M&M Food Market, and Subway, among others.
Andrew Phung for DoorDash
Award-Winning Actor Andrew Phung was the perfect fit for this DoorDash spot about game-day rituals that premiered just before the Superbowl. He hit the pathways of Toronto’s Union Station to talk to fans about their quirkiest sports superstitions.
Cheryl Hickey for Energy Bird
Television Personality Cheryl Hickey is always busy with work, events, kids, and so much more. We knew that made her a great fit to show how useful Energy Bird’s daily systems for energy, focus, and recovery can be!
Pooja Handa for Cheerios Canada
We loved partnering Radio and Television Personality Pooja Handa with Cheerios for a look at their new lower sugar Honey Nut Cheerios — and the cute weekend morning moments Pooja shares with her family.
Deepa Prashad for eBay
Radio and Television Personality Deepa Prashad is big on cars and racing. She’s a huge F1 fan, and has her own digital series on Instagram called The Car Radar, where she showcases rare vehicles and their features to her like-minded audience. It was a no-brainer to pair her with eBay, getting the message out about easy ways to buy car parts online.
This year, we also paired her with Shell, and with Lenovo during the Canadian Grand Prix.
Jeanne Beker for RBG
Iconic Fashion Journalist Jeanne Beker hit the Royal Botanical Gardens for a look at their springtime Bloomland in Oz exhibition, full of gorgeous, colourful blooms.
Brittnee Blair for Maple
Television Personality Brittnee Blair is big on family and keeping loved ones healthy, so it was natural to pair her with Maple to highlight the importance of accessible care for families across the country.
Rodney Bowers for Abbott
Office hours are open for Celebrity Chef Rodney Bowers! It’s great to continue this multi-year partnership with Abbott to share Rodney’s authentic journey living with Type 2 Diabetes and answer frequently asked questions about his health, work, and tips for his audience across his Instagram channel.
Tracy Moore for Covergirl
Television Personality Tracy Moore (along with Sangita Patel and Meredith Shaw) has done multiple spots for Covergirl this past year. This one takes a look at Covergirl’s in-store display and a quick demo of the Simply Ageless collection.
Shawn Kanungo for Adobe
Innovation Strategist Shawn Kanungo was the quarterback for this spot promoting the Adobe Summit! The conference entices marketing and customer experience executives to attend in order to stock up on knowledge and grow their skills.
Meredith Shaw for Walmart
We loved partnering Style Expert Meredith Shaw for the launch of the Lane Bryant collection exclusive to Walmart Canada. Using her styling flair and experience as a plus size model, Meredith highlighted how easy it is to style the pieces while looking fabulous!
Kristen Coutts for Amazon
As an Amazon Ambassador, Beer Budget Reno host Kristen Coutts gave us a blast from the past with this spot of nostalgic 90’s fun.
Jennifer Valentyne for Canada MedLaser
We loved bringing Media Personality Jennifer Valentyne and her daughter Georgia together with Canada MedLaser to explore their skin treatments and services!
Jennifer Botterill for Genacol
We partnered Three-Time Olympic Gold Medallist Jennifer Botterill and Genacol, aiming to help raise awareness about joint health and the importance of staying active.
Tessa Virtue and Scott Moir for OLG
Fans just about lost their minds when this Tessa Virtue and Scott Moir mini-reunion spot for Ontario Lottery and Gaming found its way to their feeds. FYI, if you’re like us and you can’t get enough, they also posted the blooper reel!
Rick Campanelli for Delta Bingo and Gaming
We brought together Radio and Television Personality Rick Campanelli and his wife Angie with Delta Bingo and Gaming for a fun day of games, slots, and snacks at their Etobicoke location!
Sangita Patel for Air Canada x Simons
Simons’ ambassador Sangita Patel stars in this “Ready for the Runway” spot between Air Canada and Simons. She showcases different outfits representing some of the interesting flight destinations offered by Air Canada.
Quinn for Lush
This was a fun one! We partnered Olympic Champion and Vancouver Rise Co-Captain Quinn with Lush for an ongoing collaboration, which featured various events and digital content with the brand. The partnership speaks to the authenticity of Quinn as well as the natural fit of the partnership, and was even featured in ELLE magazine!
Michele Romanow for Rogers x Samsung
Dragons’ Den‘s Michele Romanow is known across the country for her entrepreneurial acumen, so it was a natural fit to pair her with Rogers and Samsung for a peek at some of the business-oriented features that come with the Samsung Galaxy S26 Ultra.
Matt Basile for Hellmann’s
Last but not least: We put together this exciting partnership between Celebrity Chef Matt Basile and Hellmann’s mayonnaise for the second year in a row, where he uses his culinary expertise and experience to create the official Canada Soccer burger!
For more on how to hire talent for your upcoming campaigns, contact us!
