The Spotlight Agency

2018 was a whirlwind for The Spotlight Agency! Our first full year in business, we collaborated on more than 150 projects ranging from small social campaigns to multi-year brand partnerships, and worked closely with our celebrity talent to best meet our client’s needs, goals, and budgets.

As a result of our success, we were able to grow our team this year, while also continuing to develop strong and trusting relationships with both our clients and talent.

Below are a couple of our favourite projects from 2018 (there were so many to choose from!) that we feel really showcase what thinking “outside the box” can achieve, and demonstrate what our talented roster brings to all of their partnerships.

Jessi Cruickshank Partners with Joe Fresh

Television personality Jessi Cruickshank collaborated with Joe Fresh this year on their Black Friday and holiday campaigns. The result? A host of digital clips and static social posts that draw on Jessi’s signature wit and humour to highlight her favourite Joe Fresh pieces — just in time for holiday shopping.

Wanting to appeal to young moms, Joe Fresh worked with us to choose Jessi, mom of twin infant boys, because their brand fits perfectly with her sense of humour and style. Plus, she understands the daily plight of busy moms who have to “fit in” shopping with all of their other many responsibilities.

Joe Fresh and Jessi worked collaboratively to develop concepts for a digital video, as well as accompanying social posts, to be used across both Jessi’s and Joe Fresh’s accounts. A writer and producer herself, Jessi thrives in this type of partnership, which is evident in this hilarious digital short — bonus points to anyone who can spot our very own Sundance Filardi in the clip!

Here are some of the social posts from the campaign that generated an amazing response.

David Rocco Partners with Scotiabank for Passport Visa Infinite Card

Trailblazing international celebrity chef David Rocco partnered with Scotiabank this year to promote the Passport Visa Infinite Card. This campaign, was composed of three gorgeous digital videos that included footage from his TV shows Dolce Vita, Dolce India, and Dolce Africa, and a media day with his smart and savvy daughters.

Through his shows, David breaks down cultural barriers by uniting people through the love of sharing a great meal. He used this core message throughout the campaign showing how food is his passport to the world, and how this Visa card helps fuel his travels, both independently and with his family.

Here’s a clip of David and his daughters on Breakfast Television as he shows audiences how to eat their way around the world with Passport Visa Infinite.

And here are some social posts that David collaborated on with Scotiabank that celebrate his love of food, family, and the Passport Visa Infinite Card.

As 2018 draws to a close, we’re looking forward to next year and continuing to work collaboratively and creatively with both our clients and talent.

Happy New Year!