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Creative Brand Campaigns

It’s hard to believe we’ve reached the end of the year, and are already well into planning for 2020. To provide some inspiration for the new year, we’ve rounded up a few of our favourite campaigns that we had the opportunity to collaborate on this year with our valued clients. Each campaign showcases the unique and creative content that our high-profile talent brings to brand partnerships.

TD Insurance

Looking to promote their breadth of services, we paired TD Insurance with television personalities and celebrated designers Colin and Justin, and media personality Jennifer Valentyne, to showcase the many attributes of TD’s insurance program.

Colin McAllister and Justin Ryan

Colin and Justin teamed up with TD Insurance to produce a series of social posts to promote TD’s expertise in keeping costs, time, and hassle down during renovations.

Colin and Justin used their own cottage under renovation as inspiration behind the posts, to show how TD Insurance’s advice helped them better prepare for — and survive — the ups and downs of renos, as well as with cottage ownership itself.

Colin and Justin also partnered with TD Insurance to ensure they’re protected on their many travels abroad, sharing the best travel tips that they’ve learned from first-hand experience and how TD’s many resources helped them along the way.

 

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To fail to plan is to plan to fail! It’s a time worn maxim, but it makes sense. You see, as boys who are constantly on the road (for work and pleasure), we’re always looking for ways in which to help safeguard things ahead of time. Yup, it’s fair to say we like having life (flights, hotels, sightseeing, restaurants, etc.) carefully arranged prior to leaving on a trip so we can enjoy our time away. With this in mind, we’ve teamed up with @TDInsurance to bring you tips to remember whilst traveling so you can appreciate your time abroad. Check out the link in our bio for more tips and resources. What’s YOUR best tip, prior to departure, to make things easier? #sponsoredbytdinsurance

A post shared by Designers Writers Speakers (@colinandjustin) on

Jennifer Valentyne

Teaming up with both her son and daughter, Jennifer shared how TD Insurance keeps her family safe in social media posts on both her personal account and her Mother Daughter Date channels.

Our favourite post was with Jennifer and her daughter Georgia, where they hosted one of their infamous car chats to share how TD insurance keeps them safe on the road.

Hudson's Bay

We partnered Hudson’s Bay with stylist and brand expert Jessica Mulroney to build a fall fashion wardrobe, creating 10 looks with one item carrying over into the next outfit and so on. The celebrated department store used Jessica’s looks to create a dedicated landing page on their website to showcase and sell each of Jessica’s looks, as well as several social media posts, which featured a fun video of Jessica showing off each outfit.

Hudson’s Bay reunited with Jessica for the holidays to create a Look Book guaranteed to get us all holiday party-ready. Jessica shared her favourite holiday glam looks, which were once again featured on the brand’s landing page and in a short digital video showcasing each look. Jessica was also joined by her sweet kids, twins John and Brian and her daughter Ivy, to share their best gift ideas for the family — all available from Hudson’s Bay.

Covergirl

Easy, breezy, beautiful. Covergirl was on a search for their new Canadian brand ambassador in 2019. After partnering with them as their Canadian Spokesperson for their Simply Ageless collection in 2018, Sangita Patel was the perfect fit for this expanded role.

Sangita kicked off the brand’s campaign on ET Canada, talking about this monumental year for diversity in Hollywood, and why representation matters so much to her, especially when it comes to makeup and Covergirl’s TruBlend line.

Joe Fresh

Looking to target young, hip moms with their new campaign, we connected Joe Fresh with Jessi Cruickshank — one of the funniest, relatable moms on the internet. A content creator herself, Jessi developed concepts and created  a series of digital videos and social posts to highlight their seasonal fashion. One of our favourites is Jessi’s take on the Joe Fresh challenge to “find her fresh”.

Joe Fresh also partnered with Jessi to develop a curated gift-giving guide, covering everything from sweater weather to accessories and cozy pyjamas, to the kids’ wish list.


Our roster of talent is multi-faceted and uniquely position to provide you with access to an engaged audience, as well as the ability to execute 360, multi-platform campaigns. Email info@thespotlightagency.com to learn more.

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