We’re excited to share the newest additions to our roster, along with some examples of success our talent has had, in partnership with our clients, on innovative digital campaigns in the past year. Like you, we’re continuing to adapt during this challenging time, and look forward to partnering with you on your upcoming opportunities.
Todd Talbot is a veteran performer and presenter who is best known as the co-host of Love It or List It Vancouver. Passionate about home ownership that inspires positive changes in people’s lives, Todd is the founder of the lifestyle blog and storefront, “Eh Frame”, where he shares his family’s journey toward building their west coast dream cabin. As much a hit at hosting events virtually as he is in person, Todd’s family-friendly content is also a fantastic choice for digital videos, social media posts, and more.
Television viewers across Canada were first introduced to Roxy Earle’s bold, fabulous, and life-of-the-party personality in the first season of Real Housewives of Toronto. Her breakout success catapulted her into the world of fashion, where she quickly became known as a leader in the body positivity movement, helping to create the #MySizeRox social media campaign. Celebrated as a model and designer, Roxy is also known as a fierce advocate for inclusive fashion. Roxy is expanding her work to also focus on health, wellness, and her “Roxy Confidence Theory”, an approach she created to help others achieve happiness through learned confidence.
Over the past year, we’ve witnessed the emphasis on digital marketing grow exponentially, and our clients are relying more than ever on creative online content that can be executed from talent’s homes and nearby locations and destinations. Below are a few examples of the successful campaigns and unique activations The Spotlight Agency and our talent have recently helped bring to life.
Jessi Cruickshank recruited her husband to join her in her self-produced digital spot for Maytag, which ran across Instagram, Facebook, and Twitter. Her hilarious video showcases their comical “dispute” over the need to pre-wash dishes, with Maytag’s Top Control Dishwasher highlighted as the solution. The post was one of Jessi’s highest performing in 2020.
Jamieson partnered with ET Canada’s Sangita Patel to share tips on fitness, healthy meals, and her wellness routine. The content was primarily showcased on Instagram, with Jamieson also inviting Sangita to blog about some of her healthy aging strategies. Sangita conceptualized and produced the post, which was also shared across the brand’s channels, resulting in sky-high engagement for Jamieson.
Chef Matt Basile teamed up with the Egg Farmers of Canada to provide some of his great recipes, while also emphasizing the importance of locally produced farm products. Primarily an Instagram campaign, Matt also joined an egg farmer for a guest blog on Foodism Toronto.
Cityline’s Tracy Moore found plenty of opportunities in 2020 to show off her appreciation for her Hyundai Palisade. Tracy highlighted the reliability, safety, and comfort that having a Hyundai vehicle brought her and her family on her Instagram, creating great engagement for the brand through her tens of thousands of dedicated followers.
For more information about talent represented by The Spotlight Agency, contact us.