Off The Beaten Path: Unique Talent For Your Upcoming Campaigns!
Meaningful Influence
At The Spotlight Agency, we know that following popular advertising trends doesn’t always correlate to strong engagement and a successful campaign. Alternatively, combining unique talent with strong, authentic storytelling can connect audiences to brands on a much deeper level.
Enter: Ray Zahab!
Ray Zahab
Inspirational Ultra-Marathon Runner and Adventurer
Ray Zahab wants people to know they are extraordinary. A former sedentary pack-a-day smoker, Ray turned his life around when he decided to get in shape and enter the world of ultra-marathons. Since then, he’s gone on to inspire millions of people around the world by completing jaw-dropping journeys, including running 7500km across the Sahara, setting a Guinness World Record, and travelling close to 20,000km on foot through some of the largest deserts and coldest regions on Earth.
When he’s not out exploring harsh environments, Ray mainly works as a keynote speaker, but he has also done some fantastic work with the likes of Canada Goose and even Apple, for one of their more rugged watches. With such a unique story behind him, Ray radiates authenticity when paired with the right brand partner.
Mini Case Study: Ray Zahab x Nicorette
Smoking and athletes don’t usually go hand-in-hand. Not many people expect an incredibly successful Ultramarathon runner like Ray to have been a pack-a-day smoker. This dichotomy made him a perfect candidate for a partnership with Nicorette— showcasing products that help ease smokers into quitting for good.
Ray Created two Instagram reels for Nicorette. Both videos had a similar theme: Ray speaking to his audience about the many arduous journeys he’s taken across some of the harshest climates on Earth, and admitting that quitting smoking was actually the hardest undertaking of his life.
Combined, his two video reels reached a staggering 19 MILLION+ people, with a collective watch time of almost 17 hours. The posts also had over 400+ interactions, with a mostly male audience— a correlation that makes a lot of sense when you take into account that more men are smokers than women. All in all, the partnership was a great success, not just because of Ray, but because of his authentic relationship to the story.
Other Highly Specialized Talent:
We’re proud to represent not just television celebrities, but incredible subject matter experts too. Explorers, Caregivers, Entrepreneurs, and Financial Experts can add trust and authenticity to relevant brands. Take a look at a few examples from our extensive roster:
Dr. Chika Stacy Oriuwa
Author | Physician | Advocate for Diversity & Inclusion
One of Time magazine’s “2021 Next Generational Leaders”, Dr. Chika Stacy Oriuwa is an accomplished physician, spoken word poet, and advocate for racialized and marginalized populations. She is a graduate of the University of Toronto’s Faculty of Medicine, where she was named valedictorian of her graduating class — the first Black woman to be recognized as sole valedictorian within the faculty.
Chika has previously done brand work with Barbie, Fig, and Dynacare, and is a fantastic partner for brands in and around the healthcare sphere, and a great add to any campaigns centred around the intersection of science and creativity.
Alyson Schafer
Acclaimed Parenting Expert
Alyson Schafer is an internationally acclaimed mental health practitioner, parenting expert, best-selling author, and media personality. Her energizing blend of optimism, playful wit, and no-nonsense approach, have made her one of the go-to bastions of strength and actionable solutions for families in need, and the communities that serve them. Her bestselling books include Honey, I Wrecked the Kids, Breaking the Good Mom Myth, and Ain’t Misbehavin’.
Alyson has previously partnered with the likes of Procter & Gamble, Plan International, and Earth Rangers.
Dr. Shimi Kang
Award-Winning Psychiatrist | Parenting Expert
An award-winning psychiatrist and parenting expert, Dr. Shimi Kang is continuously called upon by the media to discuss raising healthy, confident kids. She is the author of The Self-Motivated Kid; the #1 national bestseller, The Dolphin Parent; and The Tech Solution: Creating Healthy Habits for a Digital World. Shimi has had her articles featured in outlets such as The Huffington Post, Psychology Today, South China Morning Post, and even Time magazine.
Shimi has worked with brands like Polysporin, and has done speaking engagements with large organizations like UBC and McDonald’s.
Both Dr. Shimi Kang and Alyson Schafer are incredible choices for brands surrounding childcare, parenting, mental health, and much more.
We hope this gets you thinking outside the box about your next campaign. How can your brand leverage new (and exciting!) stories to captivate your audience?
Contact us for more information about the unique talent on our roster!
See more:
